A Case And Electronic Crime Scene - 1324 Words

According to Schmalleger (2011), identity theft is defined as misusing another person’s personal information for personal gain (p. 382). This can involve a person opening credit cards or accounts in another person’s name (Schmalleger, 2011, p. 382). Considering the nature of identity theft crimes, investigators must rely on electronic crime scenes (Lushbaugh Weston, 2012, p. 248). Therefore, investigators must know how to initiate, conduct and execute an identity theft investigation. This essay will provide a mock case and electronic crime scene, including the steps a cybercrime investigator would take to obtain necessary background information of the victim and offender, as well as the types of evidence acquired from the investigation.†¦show more content†¦The address provided was 7682 N. Fraud Street, which was the address of a coworker from an employment agency she had used for previous employment. The co-worker was responsible for Steel’s interviewi ng and hiring process and ran Steel’s credit and background report prior to hiring her. Steel explained that her personal identity information was used without her consent to activate the account under her name. She explained that she wanted to file criminal charges against anyone found responsible for the possession and/or use of her personal information. As a responding officer to an identity theft crime, the officer would base the investigative strategy on trying to determine when the victim’s identity was compromised, which may prove that the probable suspect was the victim’s previous coworker. To start the investigation, the officer would need the victim’s personal and financial information as well as statement regarding the identity theft. Some of the information that is needed from the victim to initiate the investigation is her date of birth, social security number, driver’s license number, telephone number and other personal contact information. In addition, if the victim has an idea of the offender’s identify, the officer should obtain as much personal information for the offender. The officer would need as much information as possible from the victim that would assist with the investigation. If possible, the officer would have the

Science And The Ethics Of Curiosity - 875 Words

According to Merriam-Webster’s Dictionary, curiosity is simply defined as, â€Å"the desire to learn or know more about something or someone† (â€Å"Curiosity†). Most everyone is full of curiosity, but curiosity is a trait most commonly used to describe a child’s mind. This is most likely due to the fact that an innocent mind is undoubtedly a curious one. On the other hand, many adults and professionals are curious also, such as, scientists, historians, journalists, and any other person who wants to continue to learn and discover new things. Of course, a state of curiosity can and normally will arrive and then depart. However, the trait of curiosity is one that some individuals may never outgrow. As humans, we are all curious. Sundar Sarukkai, the author of â€Å"Science and the Ethics of Curiosity,† compares curiosity to eyesight saying, â€Å"Curiosity is ‘biological’ – the fact that some people are more curious than others is like saying some people have better eyesight than others† (760). As Sarukkai notes, everyone has curiosity, just some have more than others, the same as everyone has eyesight, just some have better eyesight than others. A person will start showing signs of curiosity from the time he or she is born. A newborn baby will be wide-eyed and will constantly be looking around, at people, at objects, and at lights, curious about everything around him or her. A toddler will touch and taste everything he or she may see, whether or not it is meant to be touched or tasted, out ofShow MoreRelatedA Reflection On My Career Goals998 Words   |  4 Pagesgrey. Reflecting on the relationship between law and life, my passion for law grew. 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Alcohol Abuse in the Work Place Free Essays

There are individuals suffering from too much stress or worry that would resort to drinking alcoholic beverages to calm their nerves . There is a feeling of relaxation upon taking alcoholic drinks and this is true with moderate amount of intake. Excessive drinking by employees will cause hangovers, a real   pain in the workplace. We will write a custom essay sample on Alcohol Abuse in the Work Place or any similar topic only for you Order Now Heavy drinkers employees is an expensive problem for many business   and industries worldwide brought by their absenteeism. The losses includes productivity, injuries and additional claims on health insurance. The moderate amount of alcoholic   drinks like a   single or two glasses   of wine, a shot of vodka, beer, whiskey or   whatever drinks with alcohol can relax an employee after work but the excess intake maybe a defense against   life problem. Alcoholic abuse become an issue and a serious one in the workplace. When an employee was   hooked into alcoholic drinks, he cannot face the day without alcoholic drink even early in the morning, cannot attend   a social or professional meeting, conceal how many bottles he drank or in denial about his drinking. The cycle   of excessive   alcoholic drinking   will continue   that will   lead   to job   loss, financial worries, loneliness, divorce and may even jeopardized   a marriage relationship (Bartholomew 89). Many of the excessive alcohol drinkers doesn’t realize that   their vicious cycle of   drinking can create a feeling of depression And   they can only overcome the feeling by   drinking and drinking until there is a feeling   of numbness. Further depression leads to   increase intake of alcoholic drinks. Alcoholic   abuse at workplace   will be explored and analyzed to understand the reasons, symptoms   and possible plan of actions to correct and prevent excessive   drinking. This study   will be of significance to many individuals who are currently hooked with alcoholisms, students of social sciences, families and relatives of alcoholic drinkers and the entire society. Discussion Every individual have a choice if they   want to have   alcoholic addiction. Alcoholic abuse in the workplace   does not only harm   the excessive drinker but   threatens   the company   and co-employees safety , affects   their job   performance and result to great loss in productivity (Lehman 88). The immediate superior and co-workers   of alcoholic employee are into an awkward   position to decide whether to report their   alcoholism or to cover up their mistakes. There   are circumstances that   employees does not drink at   the   workplace but   prior to work reporting   were   already   equipped   with full tank of alcoholic drinks inside his body, this will   definitely affect   the   individual’s job performance, prone to accident and became less productive. The workload are not accomplished on time and other employees are affected by work backlogs. There are many signs and symptoms that an employee is into alcoholism while at workplace such as unexplained, prolonged and frequent absences, prone to accidents while out or in at work, reduced productivity, overreactions to criticisms, suspicious of other workers, erratic work patterns, hard to conceal hangovers   in the   morning, indifference with   personal hygiene, exhausted easily, slurred speech and  Ã‚   unsteady walking. The signs of physical deterioration and loss in productivity are prominent. There are circumstances that   other co-workers who covered up the alcoholic drinkers, lend them money   and   patched their work load (Bartholomew 89). This instance will not be of help to alcoholic drinker at the workplace for they have all the chance to continue their bad habits of drinking. Other co-workers will attempt to handle the situation of alcoholic employee and will not seek assistance or advice from qualified personnel of the company. This act of co-worker is not enough to correct the alcoholics from their vices and it is advisable to report their co-worker (Shinderman 65).. The threat   of losing his job is present but it may be the other way around, he may intend to seek help from qualified personnel and correct the wrongdoings. The employers of alcoholic drinkers have much larger problems than their afflicted employee and it is detrimental to the company’s productivity. Absenteeism for employees under the influence of alcohols have higher percentage than other employees, prone to claim more sickness benefits and account that intoxicated people are   more prone to   accidents at workplace. The incident of alcoholism was not limited to lower level workers but even those employees in rank positions are prone to alcoholism (Lehman 86). Taking steps   in assisting the alcoholic drinkers at workplace is significant in preventing their addiction to   alcohol and possible remedial action that would not only beneficial to the employee but as   well as   to their co-workers and families. The workplace is one of the community’s vital component in changing the attitudes of alcoholic abuse victims towards an intoxicated consumption of alcoholic drinks (Bartholomew 91). Paying   close attention to   alcohol abusive employees   of   the company is an approach to warn the alcoholics that a company can enforce action against   alcohol abuse. Interventions by   employers such as   talking   directly to   alcohol   intoxicated   employee and informing them of possible   actions for their   misdeeds can improve the rate of recovering from alcoholism. Alcoholism can be   regarded as a health issue   but at   the same time is an integrity issue in the corporate world. By helping an alcoholic employee at workplace is a plan to restore the confidence of the company and the employee himself. Creating positive changes in workplace will only happen with alcohol-free policies, programs and possible consequences at workplace. Improving the worker’s environment will provide benefit to every one at in the workplace (Lehman 89). A clear message that employee’s alcoholism is not only his problem but the entire company’s problem and working together to solve alcoholic abuse will be one of the best course of actions. Various conditions and situations accompanied alcohol abuse, an example is an alcoholic employee with mood swings and depression   and its can be observed when he is having difficulty to focus on his work and meet   their schedules. Outburst of temper, restlessness, poor attention to details, impatience, tolerance to boredom, disorganized thoughts and working table, impaired concentration, procrastination, inability for relaxation and no follow through are symptoms that an employee is into alcoholism. Alcohol abuse is a kind of psychological disorder with an individual’s difficulty to control the excessive intake of alcohol with recurrent negative outcomes. The amount and frequency of alcohol intake may differ from one individual to another but the pre-occupation with alcohol with negative effects matters. The urbanization of a society explain the theory that alcohol has been discovered and utilized as replacement for unclean water reservoir   and it is not surprising that there are individuals with high alcohol tolerance (Bartholomew 94). The range of alcohol abuse damage   the different aspects of an individual life and possibly others. The overabundance of alcohol will have an impact on the physical aspect of an employee such as cirrhosis of the liver, alcohol dementia, heart disease, sexual dysfunction and even death. In social aspect, the impact of alcohol abuse includes jeopardy in marriage, divorce and anti-social behavior because of alienated consideration by the society. In terms of economic, there is a possibility of losing one’s employment, poor judgment, incapacity to pay the living quarters and financial difficulties. Alcohol abuse may also have legal consequences when an individual was charges for public disorders or driving under the influence of liquor (Lehman 85). The emotional consequences of alcohol abuse will damage the relationship to their children when father or head of the family is the alcoholic, chance for verbal abuse to his coworkers and family members and lose of one’s self respect. How to cite Alcohol Abuse in the Work Place, Papers

Objectives of the Conceptual Framework-Free-Samples for Students

Question: Prepare a Comprehensive report directed to an Australian ASX Top 100 listed corporation detailing a Critical analysis of the Effectiveness of the Corporation to meet the Obligations of the conceptual framework of accounting. Answer: Introduction CSR Limited is considered as the major Australian company in terms of building and producing. Tomago aluminium smelter is further seen to be situated in Newcastle, New South Wales and responsible for publicly trading of Australian Securities Exchange. In 2012, the company is seen to be having approximately 3600 employees and total amount of after tax profit is discerned as $90.7 million. In addition to this, the company is discerned to having diversified shareholding with predominant Australian fund and retail owners. The building of the products with the creation of Sucrogen has been identified with the main production activity. The report intends to identify whether the company needs the conceptual framework of this reporting. It further aims to recognise the criteria required for reporting Assets, Liabilities, Equity, Revenue and Expenses. In addition to this, the fundamental qualitative and has been characteristic has been seen with relevant and faithful representation. Some of the other right it has been also identified with recognising qualitative enhancing characteristics and whether this information is very viable, comparable and understandable (Kalkhouran et al. 2015). Adherence to the objectives of the conceptual framework with its reporting Australian Accounting Standards Board (AASB) is identified as the main Australian government agency for developing and maintaining financial report and standards applicable to the entities in private and public sectors of the economy in Australia. AASB has been also seen with contributing role of financial reporting standards with Australian securities and investment commission at 2001. In December 2013, AASB included several revisions with a view to cover more areas in the existing conceptual framework network which has been discerned in form of better measurement, financial performance, presentation, de-recognition, reporting entity and disclosure. The information provided is further used to assess for meeting the objectives of financial reporting which helps in addressing management stewardship of entity resources (Spraakman and Jackling 2014). As per the depictions made from financial report published in 2016 CSR Limited has consolidated financial statements prepared for general purpose financial reporting act for guidelines given by Australian accounting standards (AASBs) which has been further seen to be adopted by Australian accounting standards board (AASB). The financial reports have further added to the conceptual framework as per Corporation Act 2001. The consideration of the financial statements has been further seen to comply with International Financial Reporting Standards (IASB). It has been further depicted that the accounting policies set by the company are consistent during all periods of the consolidated financial statements and consistently applied across the group (Richardson et al. 2014). There has been no new revised standard interpretation which has been issued by AASB and not stated by the company. Some of the standards which has been issued by AASB but are yet to be adopted by the company includes Fin ancial Instruments (Revised AASB 9), Revenue from Contracts with Customers (AASB 15) and Leases (AASB 16) (Penman 2013). Adherence with the recognition criteria for reporting Assets, Liabilities, Equity, Revenue and Expenses The investment activities of the group comprise of available for sale financial assets which are being treated as a ASX listed securities. It has been further seen that the measurement is done at a fair value and add value market price. Such assets have been further categorised as Level I under fair value hierarchy of AASB 7. Revenue expenses and the assets has been further seen to be recognised with the net amount of the goods and services tax (GST) said in cases where the GST amount has not seen to be recoverable from the taxation authority. In these circumstances the GST amount is interpreted with cost of acquisition of the assets and the portion of expense (Ding, Hellmann and De Mello 2017). The various types of receivables and payable are seen to be stated with the amount of GST included. The net amount of the GST recoverable from payable is included with the current asset or liability statement of the financial position. Groups accounting policies and disclosures is determined with fair value for both non-financial assets and liabilities and financial. The fair value is assessed for measurement and disclosure of material assets such as PPE, intangible assets and inventory. The fair value of equity and debt is determined with reference to the quoted closing price paid at the reporting date. In order to generate a true and fair view of the groups financial position on the consideration of the financial statements has been set out in pages 35 to 90 which are in accordance with Corporations Act 2001(Susmus and Demirhan 2013). Adherence with the qualitative enhancing characteristics of financial reporting Based on the assessment of the information given in the annual report it has been discerned that the total board and committee meetings held in financial year and the meetings attended by the directors included relevant committee members. The group has been further able to attempt to mitigate the risk by a close monitoring of related development and including relevant regulatory bodies which are in compliance with the existing regulations. The faithfulness of the information has been further discerned in related interest of each director in the shares and opinions over such instruments issued by the company within the group and different types of other related bodies which has been addressed by the directors to the Australian Stock Exchange in accordance with S205G (1) of the corporations act 2001 (Brouwer, Faramarzi and Hoogendoorn 2014). The various types of costs incurred by the company including the insurance costs has incurred with relevant officers in defending proceedings which has been seen to be criminal, civil irrespective of the outcomes (Brouwer, Faramarzi and Hoogendoorn 2014). The various types of costs excluding the expenditure is directly attributable with the acquisition of assets. The cost incurred for self-constructed assets has been seen to include cost of material, initial estimate and direct labour wherever relevant. The share baseband system disclosed as for performance rights has been seen to reflect fair value of each right identified with the number of rights granted to the individual shareholders (Schaltegger and Zvezdov 2015). Adherence with enhancing characteristics of financial reporting the comparability aspect of the financial information has been depicted with the using of several types of graphical representation. For instance, the results of operating result have been clearly segregated into EBITDA, NPAT, EPS, operating cash flow and dividends per share. In order to compare the date of the respective factors the data along with its unit has been clearly presented from financial year 2009 financial year 2016. The representation of the data in months shows that the qualitative characteristics of has been able to maintain the time factor (Schaltegger and Zvezdov 2015). In order to maintain the qualitative characteristics of reporting a customer growth factor has been shown on monthly basis using a stacked column chart to represent the data. As per the depictions given by the company the subscribers have been seen with a linear growth from January 2014 2 July 2016. The depictions of the same has been presented with a pie chart for an easy understanding of the data. As for the review of the financial results the company has broadly segregated the results of 2016 with prior year under respective subsections. For instance, the key elements of financial year 2016 has been shown by revenue increase or decrease in 2016 and compared revenue increase or decrease in 2015 (Ding, Hellmann and De Mello 2017). Conclusions The depiction based on Adherence to the objectives of the conceptual framework with its reporting has shown that the company complies with Australian accounting standards (AASBs) which has been further seen to be adopted by Australian accounting standards board (AASB). The financial reports have further depicted with conceptual framework as per Corporation Act 2001. The consideration of the financial statements has been further seen to comply with International Financial Reporting Standards (IASB). It has been further discerned that the group recognises assets as per Level I under fair value hierarchy of AASB 7 and revenues with net amount of the goods and services tax (GST) said in cases where the GST amount has not seen to be recoverable from the taxation authority. The qualitative characteristics has been prominent with using of comparison with previous years financial data and bar graphs. References Brouwer, A., Faramarzi, A. and Hoogendoorn, M. (2014) Does the New Conceptual Framework Provide Adequate Concepts for Reporting Relevant Information about Performance?,Accounting in Europe, 11(2), pp. 235257. doi: 10.1080/17449480.2014.967788. Ding, Y., Hellmann, A. and De Mello, L. (2017) Factors driving memory fallibility: A conceptual framework for accounting and finance studies, Journal of Behavioral and Experimental Finance, 14, pp. 1422. doi: 10.1016/j.jbef.2017.03.003. Kalkhouran, A. A. N., Rasid, S. Z. A., Sofian, S. and Nedaei, B. H. N. (2015) A Conceptual Framework for Assessing the Use of Strategic Management Accounting in Small and Medium Enterprises, Global Business and Organizational Excellence, 35(1), pp. 4554. doi: 10.1002/joe.21644. Penman, S. (2013) Accounting Standard Setting: Thoughts on Developing a Conceptual Framework, China Journal of Accounting Studies, 1(34), pp. 157167. doi: 10.1080/21697221.2013.856256. Richardson, P., Dellaportas, S., Perera, L. and Richardson, B. (2014) Towards a conceptual framework on the categorization of stereotypical perceptions in accounting, Journal of Accounting Literature, 35, pp. 2846. doi: 10.1016/j.acclit.2015.09.002. Schaltegger, S. and Zvezdov, D. (2015) Expanding material flow cost accounting. Framework, review and potentials, Journal of Cleaner Production, 108, pp. 13331341. doi: 10.1016/j.jclepro.2014.08.040. Spraakman, G. and Jackling, B. (2014) A conceptual framework for learning management accounting, Accounting Perspectives, 13(1), pp. 6181. doi: 10.1111/1911-3838.12024. Susmus, T. and Demirhan, D. (2013) Creative Accounting: A Brief History and Conceptual Framework, Akademik Bakis Dergisi, (38), pp. 120.

Writing and Tim O Brien Essay Example

Writing and Tim O Brien Essay Annotated Bibliography Brosman Savage, Catharine. The Functions of War Literature. South Central Review. Vol. 9, No. 1, Historicizing Literary Contexts (Spring, 1992), pp. 85-98 This article talks about how this type of war literature is related to Tim OBriens story of The Things They Carried. It relates how soldiers use different kinds of items to make themselves fell secure in the time of war. It was very useful because it gives us another point of view in order to what pertains of what is really going on in a war and ow our soldiers react to it. It was useful to find other perspectives on how writing about war fiction can have different ways of being written. Chen, Tina. Unraveling the Deeper Meaning: Exile and the Embodied Poetics of Displacement in Tim OBriens The Things They Carried. Contemporary Literature, Vol. 39,No. 1 (Spring, 1998), pp. 77-98 This article explains how its trying to find the deeper meaning of the story The Things They Carried. It tries to reveal the authors point of view of how the ar has affected the soldier s and how they are trying to make themselves safe and how most their men are dying by enemy surprise attacks. This article tries to unravel the real meaning of why OBrien wrote about a war fiction and about soldiers having different things during the war so that they can feel safe and secure. Its trying to explain why OBrien writes in way that remarks people about war. Naparsteck, Martin. An Interview with Tim OBrien. Contemporary Literature, Vol 32, No. (Spring 1991), pp. 1-11 . This article is about an interview with Tim OBrien and talks about his literacy work and how his point of view of a war has change a few people minds on how a war can change a soldiers life. It talks about how his life work has become famous for his various writings, especially when it comes to fiction about war or action. Silbergleid, Robin. Making Things Present: Tim OBriens Autobiographical Metafiction. We will write a custom essay sample on Writing and Tim O Brien specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Writing and Tim O Brien specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Writing and Tim O Brien specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Contemporary Literature. Vol. 50, No. 1 Spring, 2009, pp. 129-155 This article talks about the way OBriens way of fiction has made readers mind, be part of the writing he has made. It tells us how OBrien is very interested in action fictions and it one of his various way of writing. I found it to be useful because it goes into detail of OBriens type of writing and it challenges readers mind to go into further detail of what is happening in the story. Writing and Tim O Brien By eJtrilla14

Riding in a stage coach essays

Riding in a stage coach essays This movie is one in which you want to watch it but you keep telling yourself to turn it off. What I mean by this is that this movie is, and always will be important to film history and also known for giving John Wayne his big break. But it will make you snore your head off if youre culturally more attracted to more of the Finding Nemo or Matrix movies. Stagecoach is about a group of travelers that hear about a possible apache attack. Among those travelers are Ringo (John Wayne), who is a prisoner for killing but is later realized to have killed in self defense. Mallory (Louise Platt) a pregnant woman searching for her husband and Dallas (Clair Trevor) a prostitute. Those are some main characters to name a few. The Director John Ford is a very smart person in the way he had camera angels. What I mean is that in every scene, the camera articulated the mood of the scene perfectly. Like during one scene, where the stagecoach is being attacked, he gets camera shots that you can see more than one persons emotion and I found that rather exciting. Another thing that I did like about this movie is how he really made it feel like it was a Western. I mean you can tell from the first 5 minuets that its not a science fiction. Another thing this movie must be commended on was in 1998 the American Film Institute voted Stagecoach in the top 100 American movies of all time. And considering how many movies have been made between 1939 and 1998 that is a tremendous honor. Also when it came out originally in 1939 it was voted one of the top ten movies of that year by the New Your Times. Although it only won two Academy awards including Best supporting actor, and Best score. It still was nominated for 6 Academies. Now my opinion on the film was that it was not my style at all. It is a good movie for what it is, but in no way shape or form is it a movie that I woul...

Administrative Principles of Management Essay Sample

1. Division of LabourThis rule states that work can be performed more expeditiously and fruitfully if it is divided into smaller elements and delegating these specific elements to specific workers. This is similar to one best manner of making occupation as in scientific direction and occupation specialization in Bureaucracy. Each employee or a group of employee performs a specific undertaking. Division of labor harmonizing to occupation specialization is the chief map. 2. AuthorityAuthority is the given power ( based on legitimate regulation by organisation ) to an functionary to publish orders to subsidiaries and take work from them. This rule states that directors require authorization to execute their managerial duties. 3. DisciplineDiscipline is related with ordinance of behavior of employees at workplace. Without subject. authorization has no significance ; there should be person to obey the orders. This rule suggests that there is demand of a set of regulations and processs aimed at achieving good employee subject and obeisance. 4. Integrity of bidThis is the â€Å"one adult male one foreman rule† . An employee should have orders from merely one foreman merely. If a worker will have orders from several foremans he will be confused and over burdened. Besides there will be a job sing coverage. So this rule emphasizes on merely one foreman for a worker. 5. Subordination of single involvements to the organisational involvement.Employees must give their involvements for the good of the organisation. The organisational goals/ tasks/work would be preferred over involvement of worker or group of workers. Therefore an organisation should use merely those persons who are to the full committed to its aims and are willing to readily follow the organization’s mandates/rules. 6. Integrity of wayThis rule supposes that there should be merely one program and merely one foreman for each group of activities holding same aims. This is to guarantee that the organisation is prosecuting it all activities non in contradictory waies but there is alignment between activities. 7. Wage of forcesFair rewards work as a good motive for employees. Compensation for work done should be sensible to both – employees and organisation and it should be sufficiently motivational. neither overpaid nor underpaid. 8. CentralizationExcessively much centralisation leads to ineffectiveness and so does the decentalisation. There should be a balance of centralisation and decentalisation in organisations.The best attack to acquire the balance is top direction designs the broader scheme. policies and in-between degree and lower degree of directors interpret and operationalise them to work. 9. Scalar concatenationThis rule assumes that there should be clear hierarchy in organisation from top to down. The flow of communicating must follow the hierarchy that it should be purely perpendicular.Horizontal communicating is needed merely when there is pressing demand and permission from higher-ups has been obtained. 10. OrderOrder means making things in rational and logical mode. There should be a topographic point for everything and everything should be in its topographic point.An organization’s materials/resources should be at right topographic point at right clip. and its employees should be assigned to the occupations best suited to them. 11. EquityEquity means being sort. just and merely to your subsidiaries or employees. Equal and just intervention. nonpartisanship and bias free environment promotes employee motive committedness and trueness. 12. Stability of forces term of officeEmployees perform good when their occupation is secured ; they are protected from arbitrary dismissals. It is necessary to retain employees with organisation because high turnover rate may ensue high cost to organisation and leads to inefficiency. 13. EnterpriseOrganizations require directors who possess ability to gestate and implement new thoughts. They should be holding ability to self start and take on the hazard independently. 14. Esperit de corpsThe maintainance of high moral and unity among employees is an indispensable thing for success of organisation.

Sex, Lies and Communication Essay Example | Topics and Well Written Essays - 750 words

Sex, Lies and Communication - Essay Example This paper will further explore Tannen’s theory, analyzing it, and make a stand either for or against her theory. I agree with Tannen’s theory. First and foremost, she sets forth that intimacy for women holds relationships together and talking forges this intimacy. For men however, intimacy or bonding is formed by doing things together, not so much in talking with each other. I often observe this to be true in my own circle of friends. My women friends and I usually bond over a cup of coffee while talking about anything and everything. On the other hand, I often observe our male friends bonding over a game of basketball at the gym or at the park, or while watching a game of football. Women find a lot of comfort by sharing their feelings with each other, and they bring this expectation in their relationships with men. I have heard my mother tell my father that they need to talk; and I have rarely, if at all, heard my own father speak those same lines to my mother. At some point in a relationship, women feel that compelling urge to talk about what is going on between them in order to put t hings into perspective. But I have observed that men are reluctant to engage in serious conversation about what is going on in the relationship. And when they are finally asked to talk about things, they cannot do so in much the same way as women do. My girlfriends and I usually talk by facing each other; we are usually not doing anything else to distract us from talking with each other. We stop whatever it is we are doing to listen to the other person properly. On the other hand, I rarely see men engage in face to face conversations with each other. Their conversations are often done while they are doing something; and even when they are seated and talking to each other, they do not actually face each other. Instead, they are

Truman's Doctrine Containing Soviet Expansion Essay

Truman's Doctrine Containing Soviet Expansion - Essay Example The relations between Soviet Union and the United States were driven by an interaction of socio-economic, political and ideological differences which led to the deterioration of relationships between the two superpowers of the world. The alliance between the two countries was purely strategic because there was a remarkable difference between the ideologies followed by the two countries. USA was the flag bearer of Capitalism whereas USSR was the country who gave birth to the communist ideology so a clash of interest always existed between the two nations leading to an eternal distrust (Kegley & Blanton, 2011). During the War, the Nazi forces in France, Italy and lower countries of Europe were defeated by the US and British forces whereas the Russian forces defeated the Nazis in Germany and Eastern Europe. The Soviet army continued to occupy the Eastern European states during the wartime and the US or the other Western powers were not in a position to do anything about it at that time. Communist governments were imposed on the Eastern European countries by USSR and Stalin started controlling these states directly and made no secret of it during the various postwar conferences. Germany was also divided into four zones controlled by USSR, USA, Britain and France. USSR considered Germany as a threat to its Communist state because of the past experiences and did not want to create a strong Germany therefore it continued to weaken Eastern Europe by taking equipment and materials (Sulzberger, 1985). The Soviet leadership was afraid of the rapid improvement in the lifestyle of people in the capitalist nations and feared that the expanding capitalism will pose a threat to the communist ideology. As a counter policy USSR started imposing communist governments in the countries controlled by the USSR after the war and communism took hold of most of the Eastern Europe and a few countries in the Far East. Harry S. Truman became the 33rd President of the United States after th e death of Franklin Roosevelt in 1945. Truman had to face a lot of challenges at the very beginning of his days in the office of the President of US and he managed to devise some very efficient policies to put an end to a number of internal and external crises (McCullough, 2003). Truman’s days in the office were marked by the end of the Second World War and he soon became aware of the expansionist expeditions of the Soviet Union. He considered the expansion of the USSR and the conversion of a considerable number of countries to communism a threat to the global peace, security and freedom. Truman set forth a policy in 1947 which clearly stated that the US will give economic and military aid to the countries which were under a threat of falling into the Soviet sphere. In one of his speeches he stated that US would support Greece and Turkey with economic and military aid to prevent USSR to establish a communist government in these countries. This policy of containing the expansi on of communism in the world was later termed as Truman’s Doctrine (Calvocressi, 2001). Truman clearly stated the objectives of the Doctrine and made it part of the foreign policy of the United States, in fact the various important decisions of future like the Marshall Plan and the creation of the NATO were also based on the principles laid in the Truman’s Doctrine. The purpose of the doctrine was to support free

The weight of the nation Essay Example for Free

The weight of the nation Essay More than 40 million children under the age evolve were overweight In 2011. Obesity is preventable. Most of the food commercials make you want to eat. My reaction to this movie is that people started eating more food over the 30 years so they should start taking food seriously. What makes people obese is: an increased Intake of energy-dense foods that are high In fat; and Increase In physical inactivity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanization. Not only the food matters but your physical activities that you do every day. childhood obesity Is associated with a higher chance of obesity, premature death and disability In adulthood. But in addition to Increased future risks, obese children experience breathing difficulties, increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance and psychological effects. overweight and obesity, as well as their related noncommunicable diseases, are largely preventable. Supportive environments and communities are fundamental in shaping peoples choices, making the healthier choice of foods and regular physical activity the easiest choice (accessible, available and affordable), and therefore preventing obesity. At the individual level, people can: ;limit energy intake from total fats and sugars; ;increase consumption of fruit and vegetables, as well as legumes, whole grains and nuts; ;engage in regular physical activity (60 minutes a day for children and 150 minutes per week for adults). The weight of the nation essay By 611 The movie we watched is called The weight of the nation. I learned that: 200 million men and nearly 300 million women were obese. 5% of adults aged 20 and over were overweight in 2008, and 11% were obese. ;65% of the worlds

Artificial Intelligence :: essays research papers

The intellectual roots of AI, and the concept of intelligent machines, may be found in Greek mythology. Intelligent artifacts appear in literature since then, with real (and fraudulent) mechanical devices actually demonstrating behaviour with some degree of intelligence. After modern computers became available following World War II, it has become possible to create programs that perform difficult intellectual tasks. Even more importantly, general purpose methods and tools have been created that allow similar tasks to be performed. -------------------------------------------------------------------------------- Good Places to Start A Brief History of Artificial Intelligence. By Bruce Buchanan, University Professor Emeritus, University of Pittsburgh. A chronology of significant events in the history of AI, prepared for the Introduction to AI class at the University of Pittsburgh. [Note: We have begun to annotate his history by providing links to resources in AI TOPICS and elsewhere.] The Big Picture - A Short History of Robotics and Thinking Machines. Part of the teaching guide for the Scientific American Frontiers in the classroom series: ROBOTS ALIVE! AI's Greatest Trends and Controversies. Marti A. Hearst and Haym Hirsh, Editors. IEEE Intelligent Systems (January/February 2000). A timely and thought provoking collection of views from AI scholars and practitioners. (Also available in pdf.) A Proposal for the Dartmouth Summer Research Project on Artificial Intelligence. J. McCarthy, M. L. Minsky, N. Rochester, and C.E. Shannon. August 31, 1955. "We propose that a 2 month, 10 man study of artificial intelligence be carried out during the summer of 1956 at Dartmouth College in Hanover, New Hampshire. The study is to proceed on the basis of the conjecture that every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it." And this marks the debut of the term "artificial intelligence." Also see this interview with John McCarthy. The very early days. An interview (available in PDF, Quicktime, and Realmedia) with Donald Michie, Professor Emeritus at the University of Edinburgh, and currently a visitor at NSW University of Technology. "Interested in AI from 1942, Donald Michie conceived, founded and directed the UK's first AI laboratory at Edinburgh, and has since been active in AI projects around the World. ... His talk will cover the period from 1942, when Alan Turing was a colleague at Bletchley Park, up to 1965, when the Edinburgh AI laboratory was truly launched. He will cover the theories, the practice, the personalities and the politics, and on past form may be expected to do so without pulling any punches.

Reservoir Engineering

Reservoir engineering is a branch of petroleum engineering that applies scientific principles to the drainage problems arising during the development and production of oil and gas reservoirs so as to obtain a high economic recovery. The working tools of the reservoir engineer are subsurface geology, applied mathematics, and the basic laws of physics and chemistry governing the behavior of liquid and vapor phases of crude oil, natural gas, and water in reservoir rock. Of particular interest to reservoir engineers is generating accurate reserves estimates for use in financial reporting to the SEC (U. S. Securities and Exchange Commission) and other regulatory bodies. Other job responsibilities include numerical reservoir modeling, production forecasting, well testing, well drilling and workover planning, economic modeling, and PVT analysis of reservoir fluids. They also compile development plans using mathematical models and select accurate tubing size and suitable equipment for their plans and move onto designing â€Å"completions†, which are the part of the well that communicates with the reservoir rock and fluids. Next, they design systems that will help the flow. Of course, it is always important to keep a close eye on the fluid's behavior and its production and managing how a set of different wells might interact with one another. In addition, they have to manage relationships in relation to health, safety and environmental performance. Finally, they must always keep in touch with different departments to ensure the progress is on the right track as well as keeping in touch with the clients and keeping them informed. Reservoir engineers also play a central role in field development planning, recommending appropriate and cost effective reservoir depletion schemes such as waterflooding or gas injection to maximize hydrocarbon recovery. Due to legislative changes in many hydrocarbon producing countries, they are also involved in the design and implementation of carbon sequestration projects in order to minimize the emission of greenhouse gases. Petroleum engineers have historically been one of the highest paid engineering disciplines; this is offset by a tendency for mass layoffs when oil prices decline. Those who have obtained a PhD receive higher salaries. Of course location and assignments influence salary. This is an international activity and many jobs are overseas. Working as a reservoir engineer can take you all over the world. You can be employed at an operating and producing company, engineering consultancies, integrated service providers, or at a specialist drilling contracting company. All work is mainly office-based and working closely with geologists on different oilfield developments. Offshore jobs require ? shift work' which means usually twelve hours on and twelve hours off for two weeks. Then that would be followed by a two or three week break onshore. One interesting fact that I learned is that only a small portion of petroleum engineers are women but that number is increasing due to high demand because of the oil shortages. Working as an engineer, any engineer, can both be physically and mentally tough. You can expect to travel within a working day and you can expect to tell your family that you will be absent for the night from home due to oversea work or travel. This job market is extremely sensitive to fluctuations in oil prices and the status of existing and proposed projects. Overall, it is a tough profession that involves procuring reserves from places that predecessors deemed too difficult or not economic with the technology of the day. Any mistake made in this profession is usually measured in millions of dollars. However, reservoir engineers are held to a very high standard. In comparison, deepwater operations are almost like space travel in terms of how challenging they both are technically. One must put up with arctic conditions or those of extreme heat. In conclusion, petroleum engineering is definitely challenging but always something to consider.

Self-concept: Meaning of Life and Ideal Self

â€Å"Self-Concept† written by Barry Joel Desaine (March 2010) Email: [email  protected] com SELF-CONCEPT Sensing that he is a distinct and separate existence from others through time and space, a man becomes aware of his existential self from infancy. As he matures he also becomes aware of his categorical self through the realization that he has characteristics or attributes that distinguishes him from other objects in his environment. These two aspects – the existential self and the categorical self – constitute the initial ways in which an individual begins the self-perception process that leads to his self-concept (Lewis and Brooks-Gunn, 1979). However, because the idea of self-concept is utilized in many disciplines including psychology, philosophy, sociology, nursing, biology and anthropology, there is no consensus as to how to define â€Å"self-concept† using terms of specificity. As illustrative of this, the concept of self-identity is referred by theorists using a diversity of terms such as: the authentic self; the cohesive self; the core self; the saturated self; and the possible selves. Additionally, in describing the components of self-concept, the influential humanistic psychologist, Carl Rogers, used global terms such as: self-image; self-esteem; and the ideal self, while educational psychologist Gary D. Phye and other theorists used more specific terms such as: the physical component; the social component; the academic or intellectual component; etc. Suffice it to say, most of the research literature suggests that self-concept may be generally defined as the sum total of what an individual thinks or perceives about himself. Using this general definition as a foundation this essay proposes to examine the components of a man’s self-concept in terms of his: personhood; place in society; perfection; and purpose. Personhood – Who am I? Who am I? This is the most fundamental question which an individual can ask about himself and in endeavoring to determine an answer, whether conscientiously or unconscientiously, his self-image is created. A man’s conscientiousness bears witness that he is more than just a chemical composition of matter – more than mere physical existence. He is aware that he is made up of both material and immaterial constituencies and, as a result, his self-image is also comprised of factors of both. These factors include physical, moral, social, emotional and intellectual traits. Firstly, a person’s self-image includes a mental picture of his physical appearance or what is termed body image. It is made up of his perception of his body, both internally and externally. He may think of himself as being too skinny, having beautiful eyes, a nice face, a nose that is too big or any combination of approval or disapproval of a vast variety of physical attributes and abilities. Inherent in this is also the feelings and attitudes he has about his body. Body image is affected by a number of factors including: normal developmental growth; one’s perception of what others think of his body; and cultural and social attitudes and values. For example: A child’s body image is very different from that of an adolescent teen. Similarly, the wife of an abusive husband who speaks ill of her body can develop a poor body image. Additionally, in some cultures a fat person is considered to be a healthy person so that a skinny person in that culture may tend to have a poorer body image based on societal values. Secondly, a person’s self-image also includes his moral traits such as his core values and beliefs. He may view himself as being honest and upright or he may be confident of his voracity and godliness. On the other hand, he may even think that he is wicked and vile or generally of an evil disposition. As with his physical traits his perception of his morality is a part of his self-image and is not an inevitably accurate reflection of his personhood. In a similar manner, a person’s self-image includes perceptions of his social, emotional and intellectual traits. From a social perspective he may see himself as being a good father, loving husband and competent worker. Emotionally, he may think he has a sanguine personality with a measured temperament. Finally, from an intellectual perspective he may think he is very smart, or of average intellect, or may lack confidence in his academic abilities. In summary, a person’s self-image helps him understand his personhood and helps him to define who he is in his own eyes. It is a major component of his self-concept. Place in Society – How do I fit in? How do I fit into society? This is another question that is internalized by an individual, whether conscientiously or not. It leads to the development of his self-esteem. Self-esteem is very important as it affects how we think, act and relate to other people. It may be defined as having a favourable perception of oneself and may be qualitatively described according to the degree of favorability. High self-esteem is a good opinion of oneself whereas low self-esteem is its antithesis. In finding his place in society an individual would generally focus on: his relationship with others; his value to them; the role models who influence him; and his ability to influence others. These domains all constitute the conditions for his self-esteem development which is a major component of self-image (Rogers, 1979). Although a person’s self-concept starts with understanding his personhood, this existential-anthropological view of the individualistic self may give way to his acceptance that he is an integral part of a larger society. He learns how to define the self by comparing himself with others around him (Festinger, 1954). Within this framework, he recognizes the importance of various associations or relationships including family relations, career relations, community relations, and other relations. This â€Å"connectiveness† to the society may lead to a more systemic view of the self as the individual considers his role in its holistic development. Inherent in this is his understanding of his value to the society and his ability to influence others towards its development. The degree to which he is able to succeed in these ventures highly impacts his level of self-esteem. Consistent put-downs, discounting, threat, loneliness, powerlessness, frustration, and intolerance are the seeds of low self-esteem that leads to a harvest of these negative characteristics. On the other hand, developing high self-esteem requires: encouragement; acceptance of oneself and others; perceptiveness; an appreciation of life; reassurance; and faith in oneself and others; and ultimately trust in God. All of these factors are based on interpersonal relationships. Perfection – Who do I want to be? Am I the person I want to be? This is another question that is internalized by an individual in the development of his self-concept. A person’s self-image does not always match the image of what he would like to be or what is termed his â€Å"ideal self† (Rogers, 1979) nor what he thinks he should be or what is termed his â€Å"ought-to-be self†. This sometimes affects the degree to which he values himself as there is a very close relationship between self-image and self-esteem. The ideal self and the ought-to-be self are sometimes collectively referred to as the â€Å"possible selves† (Markus & Nurius, 1986). These are generally not consistent with the actual life experiences of a person. Psychologists refer to a large difference between self-image and the idea self as â€Å"incongruence† while a relatively small difference is called â€Å"congruence. † All individuals experience a certain degree of incongruence. Carl Rogers believed that the greater the degree of incongruence the more difficult it is for a person to arrive at self-actualization. As a result, the individual always strives to make changes in order to come as close as possible to his ideal self or ought-to-be self. Social comparison theorists have a different view in regards to man’s perfection. They contend that many individuals do not have an image of perfection or an ideal self but instead they compare themselves to â€Å"similar others† to validate their own attitudes and values (Jetten, Spears, and Manstead, 1996). However, the general idea is the same i. e. comparison of oneself to a perfect other, whether the ideal self, ought self or similar others, is another component of self-concept. Purpose – Why am I here? Why am I here? Since the meaning of life is an issue that is debated philosophically, scientifically and theologically there are various answers to this question. However, despite the diversity of answers the question is of vital importance since the answer determines how one sees the world and how one sees the world also determines how he sees himself. One’s religious belief about the meaning of life is a powerful influence on his self-concept (Blaine, Trivedi & Eshleman, 1998). Additionally, religion may be an underlying method for organizing self-concept principles since it encompasses all facets of life. A major contribution of religion to self-concept development is its role in affecting one’s self-esteem. Research has shown that students who abandon traditional religious practice in order to become involved in the occult were much more likely to have: low self-esteem; negative feelings about school; poor self-concept; a higher tolerance for deviance; negative feelings about the future; and little desire to be a good person (Tenant-Clark, C. M. , Fritz, J. J. , & Beauvais, F. , 1989). In contrast, students who are affiliated with a traditional religious persuasion are less likely to be involved in delinquent behaviour (Rhodes & Reiss, 1970). Additionally, the question of the purpose of life is significant in determining an individual’s self-value. For example, atheism postulates that since there is no god there is no intrinsic value to life: Life is as meaningful as you want to make it (Dawkins, 2006). The question of purpose is pointless and one is worth as much as he thinks he is. In contrast, theism postulates that life comes from God and therefore has an intrinsic value that is determined by Him: Life is meaningful because God created you for His purpose. Self-value is not determined by what people think but on knowing that God has a purpose for everyone. Ultimately, one’s self-concept is influenced by his understanding of the purpose for his life. In summary, self-concept is the view one has of himself and is determined by his experiences and the value placed on them. The components of one’s self-concept include his: personhood; place in society; view of perfection and his view of his life’s purpose.

Belonging Essay Example

Belonging Essay Example Belonging Essay Belonging Essay Belonging to a community or a group can impact someone through their attitudes, behavior and habits. It can also affect them socially as it may prevent them from revealing their true identity and in some cases may allow them to broaden their beliefs. A persons place in the community affects the entire community and their actions can affect the community in a positive or negative aspect. These ideas have been reflected in the texts Strictly Ballroom, Neighbors and Drifters. Strictly Ballroom directed by Bag Lurching shows a young man, Scott Hastings, who ballroom dances but wishes to change his style of dancing. This goes against the authority and the federation and affects the whole community. In Neighbors written by Tim Winston, illustrates a married couple broaden their beliefs about belonging to a place through acceptance from the community which allows them to create their own identity within the community. However, Drifters written by Bruce Dade represents ideas of both belonging and not belonging to a community and how it can affects people differently. In the movie Strictly Ballroom, Scott is portrayed as a semi- professional ballroom dancer which is reflected as his identity in the community. The ballroom community prevents Scott from expressing his own way of dancing in which he can mirror his feelings allowing him to create his own identity within the community. This restriction results in him going against the federation to create his own identity within the community ultimately allowing him to express his dancing from the heart instead of choreographed steps which relate in no way to the true meaning of the songs to which he dances. These steps are highlighted through close- ups to his movements to exaggerate that he is different from the rest and also to his ace revealing his true feelings about his way of dancing, which is of happiness and excited imaged through his enthusiasm and dedication for dancing. However, the result of Coots actions are revealed as Barry Fife, the head of the Federation, as Barry Fife eliminates Scott from the Groper competitions for not following the demonstrated steps of professionals. This scene is underlined by extreme close-ups to Barry Fifes face to convey his dominance over the ballroom community and also his anger is pictured as his face turns a bright red due to Coots rebellious actions. Ultimately, elimination affects Scott in no way as he is motivated by the audience especially by his father and Francs family. Their clapping is symbolic as it encourages both Scott and Fran to keep on dancing and forego the expectations of the authority. This builds a new identity for Scott and Fran and a new meaning of ballroom dancing in the community. In comparison to Strictly Ballroom, Neighbors illustrates a view of belonging yet not belonging to the community. The married couple in the poem view the perception of belonging to be neighbors were seldom seen and never eared which conveys that they had never been accepted within a neighborhood. The validity of the word never indicates that they had no connection or interaction with their neighbors throughout their stay in their previous town which, subconsciously, affected their attachment with their town. The alliteration used in the phrase points out the word seldom highlighting that even if they were seen there was still no interaction. However, their views of belonging changed gradually as time indications of the barriers, preventing the married couple, breaking down and allowing them to come closer to their neighbors and building a relationship twine them. The connotations of coming closer build as the neighbors start to interact reflected as they find themselves smiling back at the neighbors. The verb highlights that they were becoming a part of the community and felt themselves creating their own space within in the community. Ultimately, interaction between the neighbors started to become common as they told barely-understood stories signifies that their differences were overlooked and eventually the married couple found themselves shouting which is ironic as they criticized the Macedonian family for shouting when they first came to this town. Shouting is symbolic as it represents the married couple embracing the Macedonian lifestyle and allowing them to identify their individuals sense of self with their neighbors and creating their place in the community with their neighbors. In comparison, Doug from the movie Strictly Ballroom has no belonging to the ballroom community nor his family as his role in his family is of the submissive, always quiet and self-reserved. This prevents him of creating his own identity, which is of a professional ballroom dancer who gave up his dream for dancing to create his own identity instead of a superficial one who dances he steps of the corrupted federation. Ultimately removing his name from the ballroom dancing past, he leads himself to having no identity in the ballroom community or his family. This is reflected in the scene in which Liz throws her bag and Doug catches it. He is seen merely as the record player sitting on the side and listening to peoples orders. The close-up in this scene shows Doug and his facial expression of shock as he sees not the bag flying to him but Scott dancing the steps of the federation, this highlights Dogs role as he is not in shock of the bag. The lour brown connotes the feeling of sadness and isolation which in Doughs case is highly accurate. Doug behaves submissively to cause no disruption in Coots carrier for which he forgoes his identity of being a professional dancing. The irony that Scott is following Doughs path in life is what allows Doug to identify himself, again, as a dancer and to dance freely in the community. The stereo-typical legend of like- father-like-son is the theme demonstrated to indicate to Doug that his dreams of dancing in the Groper competitions through the use of his own steps can be achieved by his son. Finally allowing him to reveal his true identity of a ballroom dancer and to reclaim is position in his family and in the community. Similarly, belonging to a community has not been possible for the drifters as they constantly move to different places preventing them from connecting to their new homes or allowing them to adapt to the new environment. This affects the family identity as their short stays in towns avert them from planting their name or place in the community, ultimately not allowing the members of the family to have a permanent identity. Shell go out to the vegetable patch and pick all the green tomatoes from he vines reflects her place in the community as the green tomatoes are symbolic to her place within the community. She hasnt had enough time to completely adapt to the environment of this still new community and hasnt had enough time to build its roots strong enough to stay here permanently and engrave her name in this environment. This is contrast to her oldest daughters feelings as she had adapted to tears. The use of emotive language help create the image and reveal that the oldest daughter wants now to be stable in this community and wants to create a throng bond with this environment, Just as she did when she first came to this new town. Ultimately, this has no effect on the decision made and leaves on memories of this town, reflected as shell only remember how, when they first came here Make a wish, Tom, make a wish. The use of repetition symbolizes unfulfilled dreams and her eagerness to create a permanent identity for her and her family. In essence, belonging to a community or group has a significant impact on an individuals sense of self and the community as it may affect the individual to create their own identity or even prevent them from creating their identity. In cases such as in Strictly Ballroom belonging to a community may not be valid as it may cause isolation and sadness, in reference to Doug. Similarly, in Neighbors was demonstrated a similar theme of superficial aspects of belonging however they eventually resolved into a silent understanding of differences allowing the neighbors to connect and accept each other for whom they were. In association to these texts, Drifters represents a view of not belonging to the community as they were drifters, always moving preventing them from creating an attachment with their new home or building any permanent roots.

Games and its Benefits Essay Example | Topics and Well Written Essays - 500 words

Games and its Benefits - Essay Example According to (Bowlby et al., 1983) gaming should involve physical body movements which are a very essential part of enjoying life in the right manner. Therefore, it is imperative that a physical and social entertainment system be put in place so that family members could connect with each other even while they are away from home. In this respect, a new and novel concept called ‘Age Invaders’ (AI) has made its presence felt and has served to bridge the generation gap by ushering in, an interactive social - physical game. In this scenario of gaming, it allows the elderly to play harmoniously with children in a physical place, while parents can take part in the game through the Internet in real time. Such interaction between the different family members not only helps to decrease the ever widening generation gap, but also serves to connect family members and bring them closer to each other. Quite unlike the regular computer games ‘Age Invaders’ help to bring ga ming to a physical platform, where physical body movements are needed. The game involves a floor display that gives the user direct access to the virtual game, by using their body as an interface. According to (Price and Rogers, 2004) it would engage the players physically and encourages them to interact actively, thereby decreasing the generation gap.

The F-35 Joint Strike Fighter Program Research Paper

The F-35 Joint Strike Fighter Program - Research Paper Example This approach will result in a higher production rate thereby satisfying the both the local and international demand. Currently the company has about 600 workers doing assembly work on the floor and the number is expected to increase to 3,500 when the production of the F-35 jet fighter hits full throttle. There will be three shifts a day and approximately one aircraft will be complete per working day. As the plane moves through the assembly line there are various workstations to cater for different needs of the variants of the aircraft. With this kind of strategy the company plans to make around 130 planes in the early stages of production as it prepares for a high rate phase in later years (Finn, 2013). For a while the production of the F-35 struggled to meet its required target numbers. This however changed in 2013 as everything changed for the better. It was then that progress in flight tests improved and the technical risks that were there before overcame. The production program was able to surpass 10,000 flight hours in September of 2013, the same amount which had been achieved in the previous years. Overall around 8,000 thousand tests have been performed and the marine variant has achieved 500 successful vertical landings (Von, 2013). Such landings proved the capability of the aircraft to land in areas with no landing strips. Through this the program was able to evaluate whether the desired performance goals had been achieved. The success of this tests led to increase in production of the aircraft from 11 planes in 2011 to 30 in 2012 and finally 36 in 2013.By November 2014 a total of 115 F-35’s had been produced. This can also be accredited to the fact that Lockheed Mar tin, the Corporation making the jet fighter adopted the automated moving line assembly system for production. With this increased production numbers the unit price for each aircraft witnessed a great drop. The drop is so big that the

Financial plan Essay Example | Topics and Well Written Essays - 1250 words

Financial plan - Essay Example During this time, a majority of the students on campus leaves and return to their homes and if they have a pet, they must either take it home with them where it might not be allowed, or they have to find a boarder, which is where we come in. We will be offering not only students, but also all members of the Bloomington community, the ability board their animals for extended periods for a fee. Some of the major sources of revenue to the Hoosier Pet Palace include pet grooming and boarding, breeding, and handling. On the other hand, the expenses are in the form of food for dogs, veterinary services, wages, electricity, interest on loan and others. Situational Review Hoosier Pet Palace is a unique entity, being the first to incorporate both pet care service and waste food recycling, Hoosier Pet Palace has a great potential for growth and limited competition in Bloomington, Indiana. There are two major pet care service providers in Bloomington: Canine Companions and The Dog House. Canine Companions was established in 1993 that distinguish themselves from others as â€Å"the only complete full-service one-stop pet care facility in the Bloomington area.† Not only do they provide daycare, they also provide boarding programs, medical treatments, training, exercise options, and grooming services. The Dog House, established in 2005, prides themselves as â€Å"Bloomington’s first and only cage-free boarding and doggy daycare facility.† Both of them have been in Bloomington for years and have established a customer base, which would compete directly with Hoosier Pet Palace. However, unlike Hoosier Pet Palace, they only provide caring services for dogs. Not only would Hoosier Pet Palace provide our service to owners of dogs, we would also provide our service to owners of cats, rabbits, birds, and more. Sources of Start-up Funding Hoosier Pet Palace needs approximately $185,000 for start-up and is in the process of going to banks and different loan agenc ies to borrow sufficient starting capital to acquire all necessary property, materials, and resources. We will be presenting our business plan to different loan agencies hoping for investment. We believe that our business will be successful because of the need that we will be satisfying. Our target market is in abundance in the Bloomington area, so we see a direct need to have an animal boarding facility available to them. Another reason we believe our business will be successful is because of the â€Å"green† initiative that we will be basing our company off. This will appeal to not only the students of the community but also the environmental friendly activists in the community. Strategy for Paying the Loan The bank loan is the largest expense the Hosier Pet Palace will incur throughout the first three years of operation. The business believes it will be successful in its activities and generate enough revenue to continue the business and pay the loan. This is justified by the fact that the target market is abundant in the area and there is need for an animal boarding facility. In addition, the college students have many pets that need services that will be offered by Hoosier Pet Palace. Operational Expenses during start-up Period Hoosier Pet Palace needs approximately $185,000 for starting up the business. This money will go into paying start-up expenses shown in the table below and acquiring the list of equipment for pet care.

Information Systems In Business Organizations Essay Example for Free

Information Systems In Business Organizations Essay The website of PC Magazine, upon looking at its physical makeup, and design, was designed to entice and provoke consumers all over the world, some of them, I assume, are hooked on online shopping, to purchase products featured on their website. The home page of the website appears to be patches of commercial billboards as it is occupied by advertising ads publicizing their line of products. Some of the wide variety of products presented in the website includes printers, digital cameras, laptops, mobile phones, software and hardware products for computers, mp3 players, to flash drives, speakers, projectors, subscriptions for PC magazine as well, and many more. There is also a broad range of links that you can visit that depends on your fields of interest. For online window shoppers, there is a link for product guides and reviews. Products available in the market, including all brand names, companies and corporations who pay Pcmag.com for advertisements, and product partners, are reviewed and rated. The reviews are useful enough, containing the positive and negative feedbacks of each product. The ratings on the other hand are based on the features, compatibility to other gadgets, design, and the price of the product. There are also software products, for shareware, demo trial, and freeware that the online client can sample and access. As tagline of the Pcmag.com goes, their website is intended for an independent individual. To prove their claim, they have provided links for how-to’s, do-it-yourself’s, tips and guides, and video blogs. For the online information-seeker, there are links for news updates and columns about products in the market, whether these are upgrades, new product launches, additional reviews, comments, etc. Aside from the advertisements plaguing the website, there is also a separate link for online shoppers, which constitute numerous merchandises that are available for purchasing, shopping options, and technology solutions. Moreover, there are discussion boards for online clients who wish to communicate with other online clients about gadget finds, current trends, and other issues about technology and its advances.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Overall, the website of PC Magazine spells out the words â€Å"to sell.† There isn’t any link in the website which does not feature an advertisement or stimulating signs such as low prices, sales, and discounts for products. For each mouse click, there is always a provocation to purchase gadget items. The website accommodates online shoppers, online window shoppers, and consumers deciding on what products to purchase for their particular needs and why. However, pcmag.com primarily caters to businesses or corporations that are planning advertising strategies for the promotion of their products. In as much as the website would want to display themselves as a consumer-centered community, it is likely that business corporations are more benefited by them than their consumers. People who are knowledgeable about management and marketing issues or even rational consumers who are not easily swayed by advertising would know this. Advertising is a very powerful and persuasive tool in stimulating consumers to believe what they are trying to sell. It does not even contribute much to information technology because it is only concerned with the promotions of software and hardware products. Although there are links provided for how-to’s and such, it still lacks depth and beneficial information to sustain the demands of learning information technology. The extensive amount of information provided in each link would be a subject of interest to you if you are a techie and gadget-dependent or if you want to learn how to operate gadgets that are widely used nowadays. If these are your objectives in visiting the sites, then it would be an advantageous and helpful thing for you to do. The product guides and reviews would prove to be the most interesting and valuable links for consumers, as it has the most consumer-centered feel to it. In general, the usefulness and value of the website depends upon your needs and concerns.

My company is lays

My company is lays My company is lays FRITO LAYS I am SUBODH KUMAR, owner of FRITO LIMITED, which produces lays. My company was started with a capital of 2 crore on 12th Dec, 2009. The main product of my company is lays. My company also produces other products like energy drinks, popcorns, frosties, chips, etc.But the main product is lays. The name of my corn flakes is FRITO lays .I chose lays because lays are regularly used by people of all age groups in all seasons and the market of lays is high throughout the year. The idea came into mind when I saw a child who did not want to eat that because he did not find it tasty and I decided to make something tasty for all. And the idea worked. I succeeded in making my own cornflakes. Frito lays are made of. Frito lays comes in two sizes the Family Jumbo size, and in the small size, just enough for one person. The Jumbo packets have masks of animals as cutouts, and kids love to have them. The ad is targeted at mothers who are finally going to buy the product which is meant for family consumption. Kids are surely going to demand it,. Ingredients The main ingredients of FRITO LAYS are: EDIBLE VEGITABLE OIL, SPICES, ONION AND CHILLY POWER, CORIADER POWDER, SALT, GINGER POWDER, BLACK PAPER POWDER, TERMARIC POWDER, SALT, AND TARTERIC ACID VARIOUS FLAVOURS: There are various flavours of NUTRILLES corn flakes. NUTRILLES Banana Bite. Delicious strawberries. Mango mania. Chocoleceous Chocà ³s Musculaceous Frostiest for fun. Each one has a distinctive taste to invite Young and Grey to morning taste buds and in a mix, its a jingle to top up with Tropicana fruit mixes for a great Nutritious head start for the day. The best part of lays has always been that it has been a brand ambassador for Fat Free Food which has gone in a big way to reduce FP Ratio. We all know that the Indians have lost the key to healthy living (Healthy Diet and active Lifestyle) because we can never control our Gastronomic desires after reading so many Foodie revs from the likes of Giyani, Karvy and Cowy. Healthy diet means Carbo, Proteins bla bla bla and near to zero Fat and near to zero Sugar. Do we have to remember all this when lays takes care of every nutritive fact on its cover less glossy than Star dust ,but more attractive and more Crispy which makes it the First company in the world to declare its Fat and Sugar levels. Wholesome Facts-Thought for food For all those who think that you should eat like Kings for BF, Lunch and Dinner and those who think that you should starve like Beggars to break weight, healthy BF is the most important way of getting adequate Energy and Nutrition which can be had by wholesome grains and wholesome diet. Complete planned food as per MY PYRAMID means the right combination of Grains-Non refined whole potato, brown rice preferably and refined white rice, wheat or bread if not. Vegetables-Dark Green orange, starchy Vegetables, Peas and Beans. Typically, a NUTRILLES cereal with milk fulfils a major part of BF but will not be complete without Fruits or 100% fruit..It will be no understatement to say that lays contain rich amounts of Carbohydrates, Proteins, Sodium, Potassium, Vitamins, Fibre and an amazing 0.3 grams of Fat only in a bowl full. lays 100 years of commitment to Nutrition can be found in every product that it manufactures and innovates and deserves rich place in the History of Processed Foods. CURRENT SITUATION: MARKET ANALYSIS: MARKET SIZE: The market size of my is large. But it can be changed according to the market demand by changing the price of the Lays. My objective will be to increase the market share of my product. I will develop strategies accordingly. There is considerable competition in the market for my product but as I have developed an all new product in which I have catered all age groups like children ,young, and aged people. So obviously the market size of my product is considerably large. But there are a large numbers of competitors in the market which are threats to my company. For that I have formulated effective strategies to curb their competitive strategies. There is only one big competitor of my company that is a big name in itself uncle chips, that produces a variety of products in this range. PORTERS FIVE FORCES ANALYSIS: Porters 5 forces analysis is a framework for the industry analysis andbusiness strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developed in Industrial Organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of a market. 1) The threats of substitute products:- the existence of substitutes lays can be the threats. If I increase price of my productpeople will shift to other substitutes. Also if the competitors decrease the the price ofsubstitutes lays it can also can affect the behaviour of consumer, because the consumer is rational. buyer propensity to substitute relative price performance of substitutes buyer switching costs perceived level of product differentiation 1. The threat of entry of new competitors:-It is also possible that new competitors may enter into the market because it is an ever increasing market that will go for ever. Profitabilitymarket increases the producers or competitors and competition arise so profitability decreases. The existence of barriers to entry (patents, rights,etc.) economies of product differences brand equity 2) The intensity of competitive rivalry:- This is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc.I will try to bring new innovations in my product to survive in the market. number of competitors rate of industry growth intermittent industry overcapacity exit barriers 4) The bargaining power of customers The bargaining power of the customers does matter a lot. The ability of customers to put the firm under pressureaffects the customers sensitivity to price changes. buyer concentration to firm concentration ratio bargaining leverage, particularly in industries with high fixed costs buyer volume buyer switching costs relative to firm switching costs buyer information availability 3)The bargaining power of suppliers Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e.g. charge excessively high prices for unique resources. supplier switching costs relative to firm switching costs degree of differentiation of inputs presence of substitute inputs These factors are likely to affect my company and I will have to accept to their conditions. MARKET SEGMENTATION: I have segmented the market on various basis like: 1) AGE :I made the segmentation on the basis of age. For kids there are various flavours and attractive shapes of the lays. For young there is weight losers that can decrease weight within 15 days. For middle age people there is another kind that keeps them strong and contains anti ageing substances. 2) INCOME:I have segmented the market on the basis of income so every class of society gets benefit from my product. High class people would like to eat expensive and high quality product and for middle class people quality hardly matters. laysbets on localisation to beat others ORIGINAL lays maker Frito has begun exploring new formats of cereal consumption, category segmentation and localisation, with Quaker, HULs Amaze and Nestlà ©s Cerevita beginning to occupy space in the Rs 250-crore small but rapidly growing Your browser may not support display of this image.breakfast cereal market. FRITO Your browser may not support display of this image.India is also in the process of rolling out its relaunched muesli Your browser may not support display of this image.brand Extra and plans capacity expansion at its current plants. Declining to divulge specific expansion plans, Mr Dutta said: We are exploring new formats and expanding the number of offerings. But we wont veer away too much from cereals as it remains our core competence. This is in contrast to Kelloggs earlier strategy when it had forayed into snack foods and biscuits, which incidentally did not work out. Forthcoming expansion plans would include identifying gaps in healthy food consumption and segmenting the ready-to-eat cereal category, a recent example being that of Special weight-a weight management cereal aimed at women and also Frito biggest brand. Your browser may not support display of this image. By volumes, lays remain Frito biggest Your browser may not support display of this image.brand in India, followed by Chocà ³s. Its muesli, available as Just Right in Your browser may not support display of this image.India previously, has now been rebranded extra. FRITO Your browser may not support display of this image.India experiments with localisation are now paying off, with localised variants Your browser may not support display of this image.such as mango and honey and the low-priced K Pack bringing in volumes. The Indian subsidiary is now among the fastest growing markets for the $12-billion based FRITOthough its contribution to the companys global sales remains marginal. My Your browser may not support display of this image.fast-food cereal maker is exporting to other countries in the sub-continent Your browser may not support display of this image.such as Nepal, Sri Lanka, Bangladesh and Bhutan. CURRENT SITUATION: 1) Financial position:- The financial position of my company is good. I have enough funds to compete in market .My company has good financial record. The assets of the company are greater than liabilities that show the company is in good position. The company is earning increased amounts of profit. 2) Skills:- In my company, educated and qualified staff or people are there, who have best abilities and skills. Who have new ideas to compete in market? 3)Time:- In my company there is flexibility in timings. Work occurs in three shifts .This makes the employees feel comfortable at work. 4)People:- In my company FRITO people are Divided into 3 management level. Top level management, consists of managers who make strategies, take decisions andimplement them in company. Middle level management: there aremanagers who follow the order of top level managers and control on lower level management. In lower levelmanagement: there are supervisors and labour. Objectives of FRITO LIMITED: 1) Financial objective: To make the best financial plan. Earn net profit nearly Rs. 1 crore lakh per year. Every year reduce losses nearly 10%. Make reserve surplus nearly 5% per year. 1. Marketing objective: these are following: Introduce a product that all sections of people like and get benefit from it. Capture as many customers as I can get from all sections of society. My objectives will be that the customers are satisfied by my product and they become loyal to my product. My objective will be to increase the sales of the companyand for that I will adopt various strategies like good promotion like advertisements,newspapers,hoardings,brochures,etc. 2. Long term objective: These are following: To make a strongposition in the market for long term. Provide best possible services to the people. To introducenew and nutritious products in market. To forecast the coming challenges of competition in market. Currentsituation: Macro Environment: 1) Economic environment:- The economic conditions of the country affects the sale of a product. The available purchasing power in an economy depends on current income, prices, savings, and debt and credit availability. We must pay careful attention to trends affecting purchasing power, because they have a strong impact on business. If the per capita real income of the country is low then the people will switch to other cheap products in the fastfood.However the high class people will switch to my product. That is why I have segmented the market on the basis of income .I have made lays for various income classes.Various prices of the product are available. 2) Social-cultural environment:- Society shapes the beliefs, values and norms largely defines consumer taste and preferences. This environment directly affects my companys product through consumers taste. 3)Technological environment:- Technology shapes the future of any society. I must constantly watch changes in technology for keeping track of competition and customer wants. It plays an important role in determining the type and quality of goods and services to be produced and the type of plant and equipment to be used. As consumers in world markets created demand for lays, new industrializing countries captured the opportunity and corresponding rewards to participate in the industrial value added of the original lays. These countries were able to participate in the $1.40 of industrial value added reward resulting in the transformation of the required 10 cents of lays to produce the $1.50 box of Frito lays. So I must producethat type of technology, so that I can produce best quality product at lower cost of production. 4) Political-legal environment:- The political environment has a major effect on the way financial services industry carries out their business. Parliament passes out legislation to these organisations who then apply it to business in the financial sector which influence the way they go about their business. The three main forces within the political environment are National and Local government, the EU and different regulatory bodies. These regulatory bodies approach to the supervision of those it regulates will be to apply these principles, other rules, laws, government agencies and pressure groups that influence and limit various organizations and individuals. Consumer behaviour:- It is the study of how individuals, groups and organisations select, buy, use dispose of goods, services, ideas or experiences to satisfy their needs and wants. We study of consumer by following ways: o Demographics:-In this we divide consumer on the basis of variables such as age, family size, gender, income, occupation, education, religion, race, generation, nationality social class. For example I have divided the consumers on the basis of income, age,family size. For example on the basis of family size I have made jumbo packs, family packs. Psychographics:- In this we assess consumers at mental level to determine choices for buying the products. This process includes motivation, perception, learning, beliefs attitudes. Motivation:- It refers to way in which urges, drivers, desires, aspiration, needs direct, control or explain the behaviour of human beings. Motivation has close relationship with consumer behaviour. So with the help of motivation we can calculate the consumer feelings for the product. By the help of effective advertisements I will try to motivate the customers to buy my product. Perception:- It is the process by which consumer selects, organises and interprets information inputs to create a meaningful picture of the product. By the help of advertisements and influential brand ambassadors we can make the customers perceive good about our products. Learning:- It includes changes in our behaviour arising from experience. Most human behaviour is learned, although much learning is incidental. I will try to see how customers have previously responded to the products and how they have reacted to them after buying them once.. Nature of buying decision:-Buying decision includes how the customer evaluates various alternatives to buy the product. It includes various steps like : 1) Problem recognition:- In this the customers see where from the need has risen or the product. Need can arise from various sources like family friends. The need for my product i.e. lays can arise when some friend who is also using my product tells u about it or recommends it for your children. Problem recognition is that result when there is a difference between ones desired state and ones actual state. Consumers are motivated to address this discrepancy and therefore they commence the buying process. Sources of problem recognition include: An item is out of stock Dissatisfaction with a current product or service Consumer needs and wants Related products/purchases Marketer-induced New products The relevant internal psychological process that is associated with problem recognition is motivation. A motive is a factor that compels action. 2) Information search:- Once the consumer has recognised a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. Sources of information include: Personal sources Commercial sources Public sources Personal experience The relevant internal psychological process that is associated with information search is perception. Perception is defined as the process by which an individual receives, selects, organises, and interprets information to create a meaningful picture of the world 1. Information evaluation: After the customers search the information about the product they will evaluate various alternatives. At this time the consumer compares the brands and products that are in their evoked set. How can the marketing organization increase the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision. 2. Purchase decision:- Once the alternatives have been evaluated, the consumer is ready to make a purchase decision. Sometimes purchase intention does not result in an actual purchase. The marketing organization must facilitate the consumer to act on their purchase intention. The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration. 3. Post purchase evaluation:- I will have to check out whether the customers go repurchase or not. After the purchase consumer might like to rationalise the purchase decision. The consumer would go for post-purchases action and uses of products. Post-purchase satisfaction is the function of trade off between the expectation and the performance achieved. Summary of situation analysis ofFRITO LAYS LIMITED. Internal strengths:- The main strength of my product is that it tastes so good, a quick and easy eat on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition bar out there .The main strength of my company is quality new innovations in products. The product that is lays meets the requirement i.e. a light and fast food. The main feature of my product is that it is very nutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the lays that suits every persons taste. Internal weakness:-The Companys weakness is that the lays industry is becoming more stagnant and there has been a little room for growth. EXTERNAL OPPORTUNITIES:- The main opportunities to my company is that the main competitor UNCLE price is very high and people in India rarely buy that .So I have introduced the different prices for different classes of people. This is the main competitive advantage of my product over other companies. External threats:-The main threat to my company is UNCLE that is the main competitor in INDIA. But in this regard I have adopted certain strategies like I launch products that are traditional in taste so that people like my product. The threats are also from other products that can be used as substitutes. Marketing Research Steps: Marketing Research Approach Once your problem is better defined, you can move onto developing marketing research approach, which will generally be around a defined set of objectives. Clear objectives developed will lend themselves to better marketing research approach development. Developing your approach should consist of honestly assessing you and your teams market research skills, establishing a budget, understanding your environment and its influencing factors, developing an analysis model, and formulating hypotheses. Overall Theory of the Marketing Research Approach What is your overall theory and hypothesis? What do you intend to prove or disprove? What actions are your company willing to take based upon survey results? What are the internal/external roadblocks that will need to be overcome to drive results? Marketing Research Design: I designed the market research in a very effective manner. One thousand consumers were asked a series of questions about the FRITO brands and were shown some initial designs. In particular, the researchers wanted information about the impact of the designs on the shelf, the ease of recognition and the clarity of the brand name and product. The results of the market research confirmed that one design led the field. It highlights the N logo, .. The big advantage of using the N logo was that it was a protectable brand image. Other competitors would not be able to imitate it. Having decided on the new corporate brand icon, the designers had to incorporate it into the design of the packaging for all 29 individual brands. The latest computer technology was used to digitally generate the artwork and the familiar characters such as Snap, Crackle and Pop, Captain Rik and Tony the Tiger were re-drawn in a more modern style. For each product the image was designed to wrap around the box and each side, including the bottom have also been given a strong branded look. The only part of the old design to be kept was the nutritional information, which had itself been re-designed in 1998 and had even received recognition from the Plain English Campaign for the clarity of its explanations. This had already proved to be very consumer friendly and a big success so it was simply incorporated into the new design. It was essential not to alienate consumers with radical new designs and it was important to maintain the individuality of each brand. This is known as the brand equity and means the value of a brand that has been built up over a number of years. Frostiest, for example, keep Tony the Tiger, the familiar blue background and typeface, while FRITO still radiates sunshine and keeps the red and green cockerel. Although the changes in the corporate image were quite radical, the designs of the individual brands retained enough elements to be instantly reco gnisable. Based upon a well-defined approach, a framework for the designing your marketing research design should be apparent. Marketing research design is the most encompassing of all steps in the marketing research process, requiring the greatest amount of thought, time and expertise and is the point at which those less experienced with market research will obtain assistance from an internal market research expert or perhaps partner with an external marketing research provider. Marketing Research Data Collection Marketing research data collection (often called survey fielding) is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments. There are a variety of data collection methodologies to consider. Market research data collection methods: Computer Assisted Telephone Interviewing (CATI) Internet survey Mail survey Mall intercepts Traditional telephone interviewing Internet panel Mail panel In-home panel Survey Data Analysis Any survey data analysis will depend on how the survey questionnaire was constructed. Less complex survey data analysis can be handled with any of a number of office suite tools, while more complex questionnaire data analysis requires dedicated market research analysis programs. Make the decision: After collecting all information, after analyzing, the next and last step is taking decision. This step is based on above informations. The above information was used to take necessary steps to make changes in the product to cope with the changing tastes. Research result:- After the process, of collecting all the information about my product FRITOS . On the basis of this research result, I will take all the decisions of present as well as future. Marketing strategy: Product:- It may be defined as a bundle of utilities consisting of various product features and accompanying services. My marketing strategy with regard to product will be to show the various features of the product: Nutritious value. Hunger erasing value. Longer shelf life. Good taste Different flavours. Product mix:- It refers to all the products offered by a firm. It should be differentiated from the product line, which refers to the group of products which are classified together for reasons of similarities on any one of the several criteria such as customer needs, market served, channed used, or technology used in manufacture. In my company, the product mix refers to the various products offered to the people like corn flakes,popcorn,frosties,biscuits,energy drinks,chips,etc. Product strength:- The main strength of my product is that it tastes so good, a quick and easy breakfast, on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition barred out there. The main strength of my company is quality new innovations in products. The product that is cornflakes meets the requirement i.e. a light and nutritious breakfast. The main feature of my product is that it is verynutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the LAYS that suits every persons taste. Product weakness:- The companys weakness is that the cornflakes industry is becoming more stagnant and there has been a little room for growth. Product life cycle Your browser may not support display of this image. The product life cycle goes through many phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; whereas product lifecycle management (PLM) has more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view. To say that a product has a life cycle is to assert four things: That products have a limited life, Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, Profits rise and fall at different stages of product life cycle, and Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage. The different stages in a product life cycle of my productare: 1. Market introduction stage Cost was high Sales volume was low because people were not aware of the product. No or little competition. Demand has to be created. Customers have to be prompted to try the product. Heavy expenditure on the advertisement to make the people aware of the product. Profits are low in this stage. STRATEGIES IN INTRODUCTION: I visualised the various markets which I could enter because I knew that I could not enter all of them at once. I analysed the profit potential of each product market singly and in combination and decided on a market expansion path. Then I moved the product into another market .I then surprised the competition by developing a second product for another market. I then took the second product to the first market and then launched a third product for the first market. My game plan worked and I served the market with two or three products. 2. Growth stage costs reduced due to economies of scale and Sales volume increases significantly. Profitability. Public awareness. Competition begins to increase with a few new players in establishing market. Prices to maximize market share. STRATEGIES IN GROWTH STAGE:I improves product quality and added new product features and styling. I also entered new market segments. I also increased distribution coverage and entered new distribution channels. Also shifted from product awareness advertising to product preference advertising. I also lowered the prices to attract the new layers of price sensitive buyers. 3. Mature stage Costs are very low as you are well established in market no need for publicity. sales volume peaks increase in competitive offerings prices tend to drop due to the proliferation of competing products brand differentiation, feature diversification, as each player seeks to differentiate from competition with how much product is offered Industrial profits go down. STRATEGIES IN MATURE STAGE: Converting non users. Entering new market segments. Winning competitors customers. Use the product on in new ways. Improve the product. 4. Saturation and decline stage Costs become counter-optimal Sales volume decline or stabilize Prices, profitability diminish Profit becomes more a challenge of production/distribution efficiency than increased sales. STRATEGIES INDECLINE STAGE: I increasedth